In this YouTube review, iJustine documents her disappointing experience buying a new Palm Pre.
Challenge: Tell the truth about your brand.
Budget: $200 to cover the purchase of avideo camera and fuel costs in travel.
Result: Confident, good looking, vocal consumers, can pack more punch for your brand, than a media agency. You couldn’t pick a better social ambassador.
ROI: Awesome. 500,000 views. Not impressions people (impressions is a euphormism for “the number of times we pushed ads to a consumer who didn’t want to watch it”).
Find out more about this social media ambassador. www.ijustine.com.
bluetooth casestudies Some great case studies here from Europe and the US on how brands like P&G are using bluetooth. http://bluporter.com/blog/ Shopping…
augmented reality wrist watches This augmented reality solves a lot of problems for retailors of expensive wrist watches. self-service - allow a customer to…
bluetooth to increase facebook fan Working on a brief recently and found a nice way to tie blutooth into social drive. Increase facebookfans with_blutooth…
augmented reality meets ecommerce Fashionista got agency Zugara to create an augmented reality app to stem online shopping. The web application overcomes one enormous…
foursquare marketing Like XBox Live, Foursquare rewards loyal users with badges (XBox Live calls them 'achievements'). This adds a gaming and competitive…
mcommerce popular with women Mobile shopping company miBuys conducted a survey of 1,600 women on mobile phones and found that the overwhelming majority of…
wall street journal ipad app Before the iPad has even been officially released, magazines are offering paid subscriptions to iPad versions of their publications. On…
getting consumers to use iphone apps I was travelling with Denise recently to France. I saw this interesting use of iphone applications and blue tooth technology used…
firestarter merge with novus Novus Media Solutions, a custom content and advertising representation company has just announced its merger with Firestarter, a digital marketing…
deiter ram's design philosophy Dieter Rams was a late 20th century product designer. Almost a super-brand of the organisations he joined, Deiter took his…
boring cereal brand saved by creative concept This cereal TV ad stars no mums getting kids off to school, or fake weight-watchers who really don't need to…
spoof n1h1 prevention video Sadly government agencies rarely communicate in ways that will entertain an audience enough to make the message viral. Called firetheflu,…
facebook app globe of fortune Staycations have popular among cash-poor travels (holidays that don't involve overseas travel). To loosen wallets, Scandinavian Airlines (SAS) teamed up…
29 new digital competencies Firestarter have written a social media course for online marketers. Whether the scope of work is to maintain web assets for your…
wordpress on steroids If you want to drop a Ferrari motor into WordPress, think Maxblogpress. The author recognises functions like subscription building and…
sponsored beer parties Okanagan Spring Brewery sponsorship includes beer and merchandise. Rather than put budget into corporate sponsorship, the Californian-based brewery put all…
how are architectural firms presented online To gather some insight into architectural websites, I came across a dedicated section within the webaward.org site for architecture websites.…
sms nike chalkbot This campaign integrates SMS messaging with outdoor stunts. Nike Chalkbot is programmed to paint text messages in yellow chalk, along…
amex shinealight campaign This video widget caught my eye. This year AMEX Singapore and Firestarter created something similar - video stories with merchants…
social media dashboards Recently I found a company that offers an engagement-to-conversion dashboard called Social Smart. Imagine taking your Google Analytics, email marketing,…
youtube orchestra channel Musicians from more than 30 different countries auditioned for a competition in the YouTube Symphony Orchestra in New York. Each…
people who read this, also read this Amazon coined the phrase “people who read this, also read this”. The classic recommendation algorithm that made them a lot…
infocomm event 2009 I attended Infocomm's 30th Anniversary event. The event featured corporate exhibitors and a panel discussion group. Exhibitors ShowNearBy and DS3…
worst social ambassador for a brand In this YouTube review, iJustine documents her disappointing experience buying a new Palm Pre. Challenge: Tell the truth about your…
share presentations with slideshare Slideshare (www.slideshare.net) is a social media content site. Business people can upload and share their ideas with others interested in…
social media helps students evacuate from fire Police slog through 40,000 insipid party pics to find cause of dorm fire! Social media came to the aid of…
digital marketing asia podcast 2 + 3 Each month Firestarter brings listeners audio content on digital marketing from around the Asian region. Topics include social media,…
barack obama's assault on social media 15 million friends, 80 million views in You Tube, 8.5 million visitors a month to his personal website. Barack is…
use social media to improve brand visibility Today Firestarter was a invited to speak at Building Personal Brand Using Social Media – a session put on…
spiderman at nus goes viral There are a lot of clips surfacing on YouTube of the recent Spiderman visitor to National University of Singapore. Sometime…
subservient chicken The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich…
lenovo's 'always online' campaign As consumers become increasingly savvy and selective, companies are squeezed to provide more bang for their buck. In the IT…
wordpress implementation WordPress is extremely versatile. Traditionally, it was known as a blogging publishing platform, but it has since been extended to…
digital marketing asia podcast#1 Each month Firestarter brings listeners podcast content on digital marketing from around the region. The podcast series titled Digital Marketing Asia,…
postulating your brand message Determining the messaging in your marketing speak is crucial. It helps you position yourself accurately in the marketplace to target…
blazer's hot tip #3.14 - 8 ways to increase luck It's the horrendous Friday The 13th today! How? Don't panic. Everybody knows some simple way to bring good luck about.…
the hills back channel forum While US fans watch episodes of The Hills on television each week, they can simultaneously share their favourite parts of…
cool e-commerce website Zoolzoo is a fresh departure from standard e-commerce website. Using an unconventional grid, the website offers visitors a visual…
emerging social media singapore Firestarter did some quick research and discovered which social media websites are gaining interest in Singapore. We were not…
nokia's unloader website As part of the release of Nokia's new e-series phones, Nokia create www.the-unloader.com. This site gives some pretty creative ways to…
facebook integrated into a common site I'm always looking out for ways to take facebook content, out of facebook, and put it somewhere more interactive,…
being creative - session for marketers Being Creative with marketing was recently talk given by Firestarter to Zuji’s regional team in Singapore. It was a fun…
what makes a top cinema website tick www.gv.com.sg These guys really understand the basics of e-commerce. Featured on the homepage is a movie ticketing tool, requiring…
ashar joins firestarter Who Ashar Abdullah To Firestarter, User experience manager From Red Intuition, Senior project manager Building on Firestarter’s digital capability, Ashar…
blazer's hot tip #3 - browser shortcuts Here are some generic keyboard shortcuts that should work on most web browsers like Firefox, IE7 or Chrome. Going back…
know your audience Experiential microsites, interactive e-cards, rich online tools/wizards, blogs are just some of the digital tools and techniques marketers use to…
stakeholders in website Creating value for multiple stakeholders is challenging. Planning becomes key. Breaking down the segment and seeing them as human being…
right model for the right publisher AdAsia, Marketing Interactive, IS-Magazine - all great examples of successful niche publishers. They have built a loyal readership of their…
b2b coms can be creative While back we work with salesforce.com, doing their email marketing for Asia Pacific. The marketing team was pro left-of-field thinking.…
marketing precincts in singapore Ideally a precinct needs traffic seven days a week, day and night. This keeps retail competitive and open for business. …
web2.0 meets property developers Niche property developments like 99 Degrees East can benefit from having more than a few professional pictures to sell their…
drinking habits of expats and locals Contrary to popular belief, what we discovered was expats were in fact more price sensitive than locals. What we concluded…
singapore brunch club:) site goes live The SingaporeBrunchClub:) pins brunch events happening in Singapore, to a geomap location using Google Maps. I'm developing the content on…
pacific beverages brand narrative As part of Pacific Beverages penetration of the take home alcohol segment, Firestarter presented several brand narratives covering 'urban',…
we pimped sap's slide presentation It seems ecards and events aren't enough to pimp. Firestarter have been busy pimping presentation slides for client. Recently…
the official singapore brunch club Firestarter, in conjunction with a content management firm, are launching a new site called the Singapore Brunch Club. The…
afraid of event ideas being rip off I came across this article and totally understood where the writer was coming from. The article was talking about companies…
google earth gets arty at singapore biennale 2008 Denise and I visited the Singapore Biennale 2008. We only had enough time to visit art installations at the…
new corporate id for alcohol distributor Better get used to seeing this fellow. Very soon he'll be appearing all over Singapore, Vietnam and Japan. On…
an intimate meeting setting There are many reasons for having a 20-person event. These events are small, intimate, stylish and unique. The target audience…
relying on partners to execute an overseas event It is very important to have trustworthy partners when you are conducting an overseas event. Communication becomes especially critical when…
why firestarter created this blog When the Firestarter site was first created, my vision of staff contributed content was 300 word pieces, published as traditional…
use google maps to tell a story The geo-code data may not be as good as Streetdirectory yet, but maps.google.com.sg comes with a superior user interface you'd…
start a dialogue Portrays the love-hate relationship between the consumer and advertiser – personified. I love such quirky videos; they intrigue and set…
celebrity unearthed during video shoot I'm an avid subscriber to the top wine podcasts include Wine Spectator, 3 Wine Guys and the egotistical fellow who's…
google trends can tell us what consumers are thinking By understanding what people are searching for gives marketers and product developers market insights. Google Trends and other Google tools…
choosing the right schwags for the right event An event planner’s main goal is to make your event successful. Even in the smallest way. As I began to take…
what it is like to be in the saddle Let me tell you, if you sit in this chair, you wear approximately five hats. Account service, project manager, art…
shooting podcast for jones lang lasalle Being creative during a photoshoot is a very different beast than being creative in the studio. In the studio, you…
client servicing - you can't put out the fire A spanking new website spells 'new' beginning for all of us at firestarter. And I thought I'll initiate my first…
costumes for ergorapido electrolux media launch While Jasmine and Win Lin were busy planning the Ergorapido event for Electrolux, I was given the responsibility of creating…
