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why we read recommendations
Every day we rely on the experiences of ours to guide our next decision. Where once we relied on the source a few trusted people, now using the Internet we rely on the collective wisdom of many.
We need recommendations, because of trust. Before we are willing to believe a source, we need to trust it. The effect of tapping into collective intelligence of online communities, can have an enormous impact on purchase decisions.
In a paper written by Prof. Clifford Nass, from the Department of Communication, Stanford University, he says:
“Recommendations have become a critical aspect of the human-computer interaction experience. With the overabundance of choices on ecommerce, entertainment, and informational websites, useful suggestions for 'where to go next' can dramatically increase user engagement and satisfaction.”
The implication for online marketers is enormous – technology is making it possible to dynamic serve recommends to build trust faster than ever before.
Download the white paper on trust recommendations. Written 29th Jul 2009
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augmented app by mini .
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augmented app by mini
Creation of this augmented reality app for car manufacture Mini is impressive. What's great about it as you can actually… |
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bluetooth casestudies .
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bluetooth casestudies
Some great case studies here from Europe and the US on how brands like P&G are using bluetooth. http://bluporter.com/blog/ Shopping… |
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augmented reality wrist watches .
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augmented reality wrist watches
This augmented reality solves a lot of problems for retailors of expensive wrist watches. self-service - allow a customer to… |
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bluetooth to increase facebook fan .
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bluetooth to increase facebook fan
Working on a brief recently and found a nice way to tie blutooth into social drive. Increase facebookfans with_blutooth… |
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augmented reality meets ecommerce .
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augmented reality meets ecommerce
Fashionista got agency Zugara to create an augmented reality app to stem online shopping. The web application overcomes one enormous… |
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foursquare marketing .
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foursquare marketing
Like XBox Live, Foursquare rewards loyal users with badges (XBox Live calls them 'achievements'). This adds a gaming and competitive… |
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mcommerce trends .
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mcommerce trends
9 Million US mobile users have used their mobile phone to pay for goods or services, according to data released… |
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mcommerce popular with women .
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mcommerce popular with women
Mobile shopping company miBuys conducted a survey of 1,600 women on mobile phones and found that the overwhelming majority of… |
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ipad user experience .
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ipad user experience
Over the weekend I did a user study of the iPad. I wanted to determine if the iPad could make… |
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mobile usage se asia .
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mobile usage se asia
iTouch and iPhone users had the highest internet usage compared to any other phone in Singapore, Australia and Hong Kong,… |
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wall street journal ipad app .
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wall street journal ipad app
Before the iPad has even been officially released, magazines are offering paid subscriptions to iPad versions of their publications. On… |
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cool ipad applications .
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cool ipad applications
I am working on developing an application at the moment. For inspiration I took a look at the apple website… |
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getting consumers to use iphone apps .
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getting consumers to use iphone apps
I was travelling with Denise recently to France. I saw this interesting use of iphone applications and blue tooth technology used… |
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firestarter merge with novus .
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firestarter merge with novus
Novus Media Solutions, a custom content and advertising representation company has just announced its merger with Firestarter, a digital marketing… |
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we have moved .
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we have moved
I have exciting news. Firestarter has joined forces with Novus Media Solutions. Please update my contacts as we have moved… |
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doritos king of ads .
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doritos king of ads
A video contest by Doritos UK to make your own Doritos ad. I like the promotional video by David Shane. It doesn't try… |
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alice in ipad land .
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alice in ipad land
Shaking and tilting the ipad brings the old time favourite Alice in Wonderland to life in a very special way. This… |
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community expensing with wepay .
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community expensing with wepay
All the work we’ve been doing recently on shopping gateways has lead me to discover WePay. This is not a… |
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deiter ram's design philosophy .
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deiter ram's design philosophy
Dieter Rams was a late 20th century product designer. Almost a super-brand of the organisations he joined, Deiter took his… |
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google favourite places .
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google favourite places
This was an interesting idea Google launched in the States to get awareness for Maps. No matter how good their… |
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knocking live video iphone app .
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knocking live video iphone app
This application is the first of its kind to create a real time window into the life of another person.… |
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mailto tags in edms .
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mailto tags in edms
Talking to a John from Cuckoo today, we were discussing the reliability of using a mailto tag in an edm… |
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boring cereal brand saved by creative concept .
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boring cereal brand saved by creative concept
This cereal TV ad stars no mums getting kids off to school, or fake weight-watchers who really don't need to… |
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say 'i do' on facebook .
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say 'i do' on facebook
Titled Geek Wedding, this funny video is about how one couple about to be wedded, update their facebook status at the… |
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formula creative, no thanks .
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formula creative, no thanks
I always thought every creative endeavour was an opportunity to do something different. For a chef, it would be like… |
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chat roulette .
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chat roulette
Denise described Chat Roulette as her new Facebook. It seems this new site is taking hold. The concept is not… |
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social media releases .
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social media releases
Social media releases (SMRs) represent a new way for clients and agencies to add value to their press releases. Traditional… |
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restaurant website launched .
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restaurant website launched
Boomarang now has a new menu and website. Our inspiration for the new website came from photoblogging sites, where the… |
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aromicon wine website .
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aromicon wine website
Seldom do wine sites offer an alternative buying experience. They all have the same search experience. Drop downs featuring… |
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mobile app or web page .
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mobile app or web page
View more documents from Firestarter Pte Ltd.
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spoof n1h1 prevention video .
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spoof n1h1 prevention video
Sadly government agencies rarely communicate in ways that will entertain an audience enough to make the message viral. Called firetheflu,… |
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foodnews website .
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foodnews website
Foodnews is a website for restaurateurs to add their menus and stay in contact with media. In the style of… |
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facebook app globe of fortune .
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facebook app globe of fortune
Staycations have popular among cash-poor travels (holidays that don't involve overseas travel). To loosen wallets, Scandinavian Airlines (SAS) teamed up… |
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nokia online as it happens .
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nokia online as it happens
I trialled the widget design site by Nokia. Agency farfar created the site to promote the n97. Input an RSS… |
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burger retail brand .
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burger retail brand
Based on Stencil Art, the narrative targets Australian youth jaded by fast food. If you live in Queensland, Australia, you'll… |
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show posting .
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show posting
The act of posting a status or tweet that is vague, enigmatic or provocative. It begs the question. Nick Gordon and… |
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restaurant websites .
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restaurant websites
I quote "The most consistently bad category of websites has to be restaurant websites". For this exact reason, we rebuild… |
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29 new digital competencies .
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29 new digital competencies
Firestarter have written a social media course for online marketers. Whether the scope of work is to maintain web assets for your… |
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wordpress on steroids .
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wordpress on steroids
If you want to drop a Ferrari motor into WordPress, think Maxblogpress. The author recognises functions like subscription building and… |
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sponsored beer parties .
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sponsored beer parties
Okanagan Spring Brewery sponsorship includes beer and merchandise. Rather than put budget into corporate sponsorship, the Californian-based brewery put all… |
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social media talk at amex .
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social media talk at amex
This month I'm giving a talk on how MNCs can help their customers do better online using social media. Cecilia… |
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kdw challenge .
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kdw challenge
This competition put 25 people behind the wheel of 8 high performance cars fitted with KDW tires. The event made… |
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how are architectural firms presented online .
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how are architectural firms presented online
To gather some insight into architectural websites, I came across a dedicated section within the webaward.org site for architecture websites.… |
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adword keyword tool .
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adword keyword tool
You can now use the Google's keyword tool without login into AdWords. I'm a big fan of the AdWord keyword… |
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sms nike chalkbot .
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sms nike chalkbot
This campaign integrates SMS messaging with outdoor stunts. Nike Chalkbot is programmed to paint text messages in yellow chalk, along… |
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amex shinealight campaign .
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amex shinealight campaign
This video widget caught my eye. This year AMEX Singapore and Firestarter created something similar - video stories with merchants… |
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social media dashboards .
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social media dashboards
Recently I found a company that offers an engagement-to-conversion dashboard called Social Smart. Imagine taking your Google Analytics, email marketing,… |
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snap shot plugin .
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snap shot plugin
Snap Shot works by displaying a picture of the destination page on rollover. The idea is to give more information… |
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ghostly discovery iphone app .
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ghostly discovery iphone app
This iPhone app allows the music listeners to select a colour that best represents their current mood to generate a… |
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grolsch iphone application .
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grolsch iphone application
Clever iPhone app to gauge how intoxicated someone is before driving home. Holding the iPhone device in one hand, the… |
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will social media end .
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will social media end
The way i think of social media, is the 'social' bit has been with the human race since the beginning… |
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crowd powered email marketing .
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crowd powered email marketing
What email marketing needs to be come is a highly tuned, sensitive to the needs of every recipient. Rather than… |
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youtube orchestra channel .
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youtube orchestra channel
Musicians from more than 30 different countries auditioned for a competition in the YouTube Symphony Orchestra in New York. Each… |
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why we read recommendations .
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why we read recommendations
Every day we rely on the experiences of ours to guide our next decision. Where once we relied on the… |
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websites are dead .
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websites are dead
If you key in the Boone Oakley URL, you're in for a surprise. Instead of a typical website loading, you… |
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people who read this, also read this .
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people who read this, also read this
Amazon coined the phrase “people who read this, also read this”. The classic recommendation algorithm that made them a lot… |
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impressed with wordpress .
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impressed with wordpress
We just finished building a website using word press. Amazing user experience for the content manager. Now that more sites… |
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infocomm event 2009 .
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infocomm event 2009
I attended Infocomm's 30th Anniversary event. The event featured corporate exhibitors and a panel discussion group. Exhibitors ShowNearBy and DS3… |
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worst social ambassador for a brand .
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worst social ambassador for a brand
In this YouTube review, iJustine documents her disappointing experience buying a new Palm Pre. Challenge: Tell the truth about your… |
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twitter poetry .
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twitter poetry
I’m always looking for nice ideas that fuse online and offline together. We looked at Baker Twitter - the invention… |
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barclay bank tvc .
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barclay bank tvc
I was jealous after watching this TVC for Barclays titled 'Bank on substance'. Create by Venables Bell and Partners, it touches… |
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sapbyindustry live .
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sapbyindustry live
Public sector is still one of the strongest performing sectors for tech companies.To make SAP content relevant to Public Sector… |
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search friendly links .
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search friendly links
Wordpress is pretty easy to customise. One of is its capabilities is using search friendly URLs, not those nasty IDs… |
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email experience .
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email experience
EEC, or Email Experience Council was established by email marketing leaders from agencies and partners in the US. It's vision… |
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building a website .
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building a website
'Small companies thinking big online' is the title of Digital Marketing Asia’s June 2009 podcast. Small business owners are… |
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viral flygbussarna stunt .
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viral flygbussarna stunt
Flygbussarna, an airport coach bus service in Sweden, put together an installation made up of 50 wrecked cars resembling a… |
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share presentations with slideshare .
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share presentations with slideshare
Slideshare (www.slideshare.net) is a social media content site. Business people can upload and share their ideas with others interested in… |
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social media helps students evacuate from fire .
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social media helps students evacuate from fire
Police slog through 40,000 insipid party pics to find cause of dorm fire! Social media came to the aid of… |
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digital marketing asia podcast 2 + 3 .
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digital marketing asia podcast 2 + 3
Each month Firestarter brings listeners audio content on digital marketing from around the Asian region. Topics include social media,… |
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barack obama's assault on social media .
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barack obama's assault on social media
15 million friends, 80 million views in You Tube, 8.5 million visitors a month to his personal website. Barack is… |
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use social media to improve brand visibility .
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use social media to improve brand visibility
Today Firestarter was a invited to speak at Building Personal Brand Using Social Media – a session put on… |
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red bull x-fighters .
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red bull x-fighters
I was in cold storage the other day. And I saw some point of sales integrating digital media with… |
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adidas swap jersey .
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adidas swap jersey
The tagline for Adidas swap jersey is quite clever. You choose. They swap. You watch. Take a look. What… |
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viral big mac rap .
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viral big mac rap
This is the original Big Mac Rap. Totally user-generated content. Real rappers would never sound this bad, but that's what… |
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spiderman at nus goes viral .
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spiderman at nus goes viral
There are a lot of clips surfacing on YouTube of the recent Spiderman visitor to National University of Singapore. Sometime… |
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subservient chicken .
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subservient chicken
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich… |
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bakertweet .
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bakertweet
Now and again, someone reminds us that online doesn't work unless it is supported with offline. Real people and… |
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youtube on chrome .
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youtube on chrome
Do you know now you can search youtube on the chrome homepage. No need to go to youtube website and… |
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the big bad wolf in stop motion .
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the big bad wolf in stop motion
Get inspired with this creative stop motion picture. Catch the pig if you can!
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sexy data visualisation .
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sexy data visualisation
Social media platforms like Flickr and Twitter are making data visualisation sexy. It seems just about anything which is in… |
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webdesign resource .
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webdesign resource
This page by Andy Budd has useful articles for clients considering a new website, and web designers about to build… |
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lenovo's 'always online' campaign .
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lenovo's 'always online' campaign
As consumers become increasingly savvy and selective, companies are squeezed to provide more bang for their buck. In the IT… |
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watchmen game .
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watchmen game
This is a web-based game, retro designed to look and behave like an old coin-up arcade game, reminds me of… |
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viral youtube videos .
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viral youtube videos
Here's a link that showcases highly creative uses of Google products. YouTube viral videos, gadget ads, Google Maps and lots… |
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levi viral stunts .
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levi viral stunts
This video may be overtly branded Levi's but it still got a lot of eyeballs. At the time of writing… |
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samsung follow your instinct .
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samsung follow your instinct
To promote a new Samsung phone, they created a series of YouTube videos with product placement of the mobile phone.… |
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wordpress implementation .
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wordpress implementation
WordPress is extremely versatile. Traditionally, it was known as a blogging publishing platform, but it has since been extended to… |
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visa matt harding viral .
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visa matt harding viral
What is most interesting about this campaign, was Visa used a YouTube video that had already gone viral. Rather than… |
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nike men vs women .
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nike men vs women
Interesting, Nike viral video plays on the competitive spirit between men and women - just like Mazda did in their… |
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mazda women driver video .
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mazda women driver video
The creative taps a native competition between men and women, and sparks debate. The video provides the fuel, the views… |
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creatives beware .
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creatives beware
This video proves that even farmers can be creative. I've seen this technique uses a few times, but never using… |
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talent for shoot .
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talent for shoot
YouTube provides gifted, unexpected talent you can source for your next video shoot.
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websites with vision .
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websites with vision
Creating a user-friendly website is half the battle. To make users come back and talk about a website, you… |
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blazer's hot tip #5 - best firefox plugins .
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blazer's hot tip #5 - best firefox plugins
As a developer and regular web-surfer, I use plenty of Firefox plugins to help me get extra info, as well… |
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google alerts vs flitrbox .
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google alerts vs flitrbox
Do you constantly go onto Google and do a search on your company to find out who is mentioning about… |
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the next generation of search .
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the next generation of search
With search playing such a big role in the day-to-day lives of consumers, and the success it has generated for… |
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no budget to do a video .
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no budget to do a video
After listening to a podcast, I found a new way to do cool video just using still photos. All… |
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ping.fm .
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ping.fm
Ping.fm is THE service for social media lover. You heard us share about Dell success in Twitter and Target campaign in… |
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behind blogout 2009 .
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behind blogout 2009
It was Firestarter’s privilege to be planning BlogOut! 2009 with The Digital Movement. It was a fantastic event. Firestarter was… |
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differentiate bloggers & journalists .
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differentiate bloggers & journalists
How do we differentiate bloggers & journalists and how can we reach out to them. Both of them have different… |
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digital marketing asia podcast#1 .
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digital marketing asia podcast#1
Each month Firestarter brings listeners podcast content on digital marketing from around the region. The podcast series titled Digital Marketing Asia,… |
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brand integrity .
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brand integrity
The start of 2009 saw two Australian brands, Tourism Queensland and Witchery, came under attack for dishonest marketing and their… |
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gallery website .
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gallery website
The website is called 'The One That Spoke To Me'. As the name suggests, the website invites users to comment… |
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thesaurus tools .
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thesaurus tools
Developing a brand name from scratch is challenging. Here are two thesaurus tools to help. Visual Thesaurus This is… |
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youtube vs tv .
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youtube vs tv
YouTube ads are longer, and funnier. They don't require as much production $ as broadcast, and can include content networks… |
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registration form builder .
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registration form builder
I got onto Jotform. Very cool. They claim to be the first web based WYSIWYG form builder. An intuitive drag and… |
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great html welcome emails .
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great html welcome emails
This web page has some examples of really good HTML welcome email design. Be aware though, most of the examples… |
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digital diary .
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digital diary
This video by Synovate plots the digital life of a consumer, beginning in the early hours of the morning right… |
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blazer's hot tip 4 - smile .
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blazer's hot tip 4 - smile
The most treasured and sincere of all marketing techniques. Smile. Enjoy.
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mobile marketing .
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mobile marketing
2007 is known as the year social media exploded. With Wikipedia, Facebook, YouTube, Flickr and a few other social media… |
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dell's twitter secret formulae .
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dell's twitter secret formulae
The micro-blogging fever is spreading. After face book, twitter is touted as the next big thing in social media.… |
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postulating your brand message .
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postulating your brand message
Determining the messaging in your marketing speak is crucial. It helps you position yourself accurately in the marketplace to target… |
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drag and drop .
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drag and drop
This website uses javascript to allow users to move and arrange boxed content as they see fit. Click the titles… |
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what are seo latest trends .
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what are seo latest trends
How should we plan our website in order to appear first on search? After listening to a podcast, I found… |
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seo and flash .
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seo and flash
Flash and SEO don't mix? Here is a bunch who will challenge your thinking. These guys have their theories on… |
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data visualisation .
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data visualisation
Data visualisation is very interesting way to make sense of data. When Microsoft Excel showed the world what could be… |
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podcast influence .
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podcast influence
Email, website copy and written proposals are not as influential as meeting in person. The problem is we can’t always… |
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an interactive way for a launch .
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an interactive way for a launch
As I was researching for ways to launch a product, this video came across. It is an amasing video… |
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computertan.com .
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computertan.com
This is a very funny website. If I tell you everything I'd be giving away the surprise. This website is… |
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why need a reason to celebrate .
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why need a reason to celebrate
According to 'The rules of management' book, they say there's no need a reason for you to reward your team.… |
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zuji beans .
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zuji beans
Doing research on the Zuji brand, I found campaign in Creative Top 5 called Zuji Beans. Run in Australia, Zuji sold… |
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interesting ad but maybe not .
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interesting ad but maybe not
New Nikon advertisement. Trying to bring the message that the camera is super sharp that it can capture anything… |
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blazer's hot tip #3.14 - 8 ways to increase luck .
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blazer's hot tip #3.14 - 8 ways to increase luck
It's the horrendous Friday The 13th today! How? Don't panic. Everybody knows some simple way to bring good luck about.… |
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the hills back channel forum .
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the hills back channel forum
While US fans watch episodes of The Hills on television each week, they can simultaneously share their favourite parts of… |
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cool e-commerce website .
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cool e-commerce website
Zoolzoo is a fresh departure from standard e-commerce website. Using an unconventional grid, the website offers visitors a visual… |
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it is not all about 'i' or 'me' .
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it is not all about 'i' or 'me'
As I was reading a book, "The rules of management", I came across a quote that kind of touch my… |
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emerging social media singapore .
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emerging social media singapore
Firestarter did some quick research and discovered which social media websites are gaining interest in Singapore. We were not… |
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green website .
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green website
This website by agency LA 180 is pretty sweet on the surface. However when you start using it, it… |
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dominos pizza builder .
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dominos pizza builder
This is not a new idea. Almost every industry has created a builder website. Nike let's you apply your own… |
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quick and dirty seo tips .
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quick and dirty seo tips
There are two types of SEO - on-page optimisation and link building. On-page looks at how web pages are coded,… |
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facebook manages our lives .
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facebook manages our lives
Funny how a social network can affect our lives. As I was watching Gossip Girl and looking at how 'stories'… |
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set your event journey .
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set your event journey
Thinking of an interesting way to get your delegates to your event, well you can start using Google My Maps. … |
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under the sea - here comes technology .
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under the sea - here comes technology
omg! omg! omg! I was looking at Anthony's post and so happen to come across this video clip of Google… |
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google docs explained .
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google docs explained
Google Documents is Google's answer to Microsoft Office and Open Office. Rather than buying these applications, you can use an… |
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igoogle mini-product tour .
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igoogle mini-product tour
Don't you just love the way Google make all their product video demonstrations look so human? They don't use typical… |
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videos that keep people talking .
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videos that keep people talking
2 videos very similar but it just amazed people each time. Just breath taking. This has so much public awareness,… |
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hp unexpected in the air campaign .
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hp unexpected in the air campaign
This is one of those ATL briefs that really could have ended up bland. Thankfully the Agency that created In… |
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nokia's unloader website .
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nokia's unloader website
As part of the release of Nokia's new e-series phones, Nokia create www.the-unloader.com. This site gives some pretty creative ways to… |
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facebook integrated into a common site .
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facebook integrated into a common site
I'm always looking out for ways to take facebook content, out of facebook, and put it somewhere more interactive,… |
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we check out, google check out .
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we check out, google check out
Google Checkout™ costs 2% + $0.20 per transaction. There is no monthly fees, setup, or gateway service fees. If you… |
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gsite crawler .
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gsite crawler
Typically many sitemaps which exist on websites are either static pages, with a bunch of manually created links, or a… |
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monitoring link building .
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monitoring link building
A lot of techies know about how to use google to quickly find links to your site. It is simple.… |
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seo for firefox .
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seo for firefox
There's a lot of tools out there which help marketers understand the effectiveness of search engine optimisation on a web… |
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being creative - session for marketers .
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being creative - session for marketers
Being Creative with marketing was recently talk given by Firestarter to Zuji’s regional team in Singapore. It was a fun… |
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beer ads just get better .
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beer ads just get better
Just when you thought every beer ad that could be written, has been written, this one comes along. Titled Heineken… |
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beware what you wish for .
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beware what you wish for
One day, Blazer, Visualizer and Digitizer were at East Coast Park beach, brainstorming for ideas on how to do the… |
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the viral bug bites .
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the viral bug bites
I have always been intrigued by viral marketing and its infinite power to spread a single message. What I… |
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starting it off well .
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starting it off well
You know how when we used to go school, teachers/lecturers always ask us to set visions, write goals and objectives?… |
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what makes a top cinema website tick .
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what makes a top cinema website tick
www.gv.com.sg These guys really understand the basics of e-commerce. Featured on the homepage is a movie ticketing tool, requiring… |
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ashar joins firestarter .
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ashar joins firestarter
Who Ashar Abdullah To Firestarter, User experience manager From Red Intuition, Senior project manager Building on Firestarter’s digital capability, Ashar… |
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get your events line up .
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get your events line up
Happy New Year 2009 everyone!!! Due to the fragile economy right now, we realized everyone seems very price sensitive… |
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blazer's hot tip #3 - browser shortcuts .
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blazer's hot tip #3 - browser shortcuts
Here are some generic keyboard shortcuts that should work on most web browsers like Firefox, IE7 or Chrome. Going back… |
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retail concept cambodia .
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retail concept cambodia
During my holiday break, I spent time in travelling around Sihanouk Ville, located in the south of Cambodia. Denise and… |
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how firestarter cracked page one .
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how firestarter cracked page one
It is for this reason Firestarter put much effort in 2008 creating a brand presence on page one of Yahoo… |
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innovative retail concept .
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innovative retail concept
For a retail brand to be successful, it must provide an in-store experience that is wholesome and unique. That means… |
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know your audience .
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know your audience
Experiential microsites, interactive e-cards, rich online tools/wizards, blogs are just some of the digital tools and techniques marketers use to… |
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new hire .
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new hire
Okay, we are 95% close to closing on an interative producer. Welcome $%^&. Thank you for joining us. See… |
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firestarters discover baby bumble bee .
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firestarters discover baby bumble bee
In a previous life, I was a director of a clothing design company called Baby Bumble Bee. We manufactured… |
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merry christmas everyone .
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merry christmas everyone
To all our clients and partners a MERRY CHIRSTMAS to you. It has been a pleasant 2008 and we… |
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roses are red .
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roses are red
Roses are Red Violets are Blue I love programming Hope so do you <table> is great <div>… |
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stakeholders in website .
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stakeholders in website
Creating value for multiple stakeholders is challenging. Planning becomes key. Breaking down the segment and seeing them as human being… |
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cost of acquisition .
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cost of acquisition
When you look at the return on investment for acquiring a customer, member or a participant to a promotion,… |
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brand refresh and sales process .
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brand refresh and sales process
Taking the time to create a sales process spells out exactly how a company communicates is goods and services.… |
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misha's vineyard .
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misha's vineyard
Michelle Wilkinson established Misha's Vineyard three years ago, a 57 hectare estate at located near Lake Dunstan, in the heart… |
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right model for the right publisher .
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right model for the right publisher
AdAsia, Marketing Interactive, IS-Magazine - all great examples of successful niche publishers. They have built a loyal readership of their… |
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b2b coms can be creative .
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b2b coms can be creative
While back we work with salesforce.com, doing their email marketing for Asia Pacific. The marketing team was pro left-of-field thinking.… |
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time for celebration .
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time for celebration
We recently completed an event for Google - The Googlies. Like last year they presented the Googlies award, to the… |
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forums in china .
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forums in china
Chinese businesspeople are answering the call the international community has placed on them. They are striving to take China from… |
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marketing precincts in singapore .
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marketing precincts in singapore
Ideally a precinct needs traffic seven days a week, day and night. This keeps retail competitive and open for business. … |
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two kinds of ecommerce .
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two kinds of ecommerce
There is the kind that make money, and the kind that lose money. It is easy to forget this when… |
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the business behind the website .
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the business behind the website
Following what the industry has done is one way to begin to think about what kind of website to… |
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f&b brands, move online .
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f&b brands, move online
When you have a brand which leveraging an original formula or method, it is not easy to own the claim.… |
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web2.0 meets property developers .
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web2.0 meets property developers
Niche property developments like 99 Degrees East can benefit from having more than a few professional pictures to sell their… |
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drinking habits of expats and locals .
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drinking habits of expats and locals
Contrary to popular belief, what we discovered was expats were in fact more price sensitive than locals. What we concluded… |
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online market research .
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online market research
Recently Firestarter was talking to a firm about how they could use online to run an online focus group. For… |
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tearing down vintage websites .
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tearing down vintage websites
Before you tear down your old website and replace it with a new one, consider its value. As much as… |
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print production process .
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print production process
Ever want to understand the differences between digital and offset print? Or tried to match PMS and CMYK colours, and… |
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blazer's hot tip #2 - googling .
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blazer's hot tip #2 - googling
There are many features in Google's web search which are not known. Here're some tricks that you can use to… |
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why we called ourselves firestarter .
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why we called ourselves firestarter
We didn't name ourselves after the UK band from the nineties. Nor did our inspiration come from the film starring… |
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sticky gadgets and widgets .
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sticky gadgets and widgets
Recently we've been pitching gadgets to clients. This has made us think long and hard about what makes a gadget,… |
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blazer's hot tip #1 - multiple gmail .
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blazer's hot tip #1 - multiple gmail
Did you know that you can have multiple email addresses with one gmail account? Simply by using the plus (+)… |
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singapore brunch club:) site goes live .
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singapore brunch club:) site goes live
The SingaporeBrunchClub:) pins brunch events happening in Singapore, to a geomap location using Google Maps. I'm developing the content on… |
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pacific beverages brand narrative .
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pacific beverages brand narrative
As part of Pacific Beverages penetration of the take home alcohol segment, Firestarter presented several brand narratives covering 'urban',… |
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json, the story .
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json, the story
There once was a boy name JSON Whose life began quite complacent Then he met his cousin from Hell… |
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beer pong pacific beverages .
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beer pong pacific beverages
It was quite a party. Pacific Beverages relocated recently, and 'burned down the house' to celebrate. I learned to play… |
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marketer's guide to igoogle .
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marketer's guide to igoogle
This week Firestarter approached over 100 marketers from different firms to talk to them about creating a presence in… |
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power search on igoogle .
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power search on igoogle
We’ve been doing some research of our own, and quite honestly, we're surprised to learn that not many marketers are… |
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we pimped sap's slide presentation .
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we pimped sap's slide presentation
It seems ecards and events aren't enough to pimp. Firestarter have been busy pimping presentation slides for client. Recently… |
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the official singapore brunch club .
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the official singapore brunch club
Firestarter, in conjunction with a content management firm, are launching a new site called the Singapore Brunch Club. The… |
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afraid of event ideas being rip off .
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afraid of event ideas being rip off
I came across this article and totally understood where the writer was coming from. The article was talking about companies… |
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a 'creative breakfast' event .
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a 'creative breakfast' event
This was one of the best event I've organised and participated. It was definitely content driven and even though the… |
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guess who's pimping again .
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guess who's pimping again
The same crew who brought you the ‘pimp my event’ campaign earlier this year, are back with a brand… |
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coffee's on me .
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coffee's on me
Good friend of mine Miles Taylor has a company called Liquid Phix, supplying corporate offices with a mix of… |
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trying out igoogle .
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trying out igoogle
There has been a lot of talk about iGoogle and OpenSocial. You can take a look an article I wrote… |
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classifying your clients .
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classifying your clients
Recently we went to a meeting (a potential client) and one of them asked us, "How do you classify a… |
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our beer fridge .
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our beer fridge
We just love our new fridge. It arrived over a month ago, and I still marvel at it each… |
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cool online formula one game idea .
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cool online formula one game idea
Recently a client asked us to examine making an online Formula One game. When I did my research I found… |
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tweak till it hurts .
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tweak till it hurts
Last Friday Firestarter put on the Google Creative Breakfast. The event was put on to help creative people from Agencies,… |
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sap's f1 weekend .
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sap's f1 weekend
SAP’s SingTel Singapore Grand Prix weekend was a resounding success. As part of SAP’s sponsorship of Vodafone McLaren Mercedes, SAP… |
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the medium ads flavour to the message .
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the medium ads flavour to the message
It is rare to see an advertisement or message leveraging the medium to add context and meaning. It is… |
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google earth gets arty at singapore biennale 2008 .
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google earth gets arty at singapore biennale 2008
Denise and I visited the Singapore Biennale 2008. We only had enough time to visit art installations at the… |
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new corporate id for alcohol distributor .
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new corporate id for alcohol distributor
Better get used to seeing this fellow. Very soon he'll be appearing all over Singapore, Vietnam and Japan. On… |
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pre-planning your event logistics .
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pre-planning your event logistics
I have here for you readers a very good case study on the importance of planning then event logistics and… |
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communication across the pacific ocean .
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communication across the pacific ocean
In the past few years, we have seen a sharp rise in the number of international events being hosted in… |
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an intimate meeting setting .
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an intimate meeting setting
There are many reasons for having a 20-person event. These events are small, intimate, stylish and unique. The target audience… |
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relying on partners to execute an overseas event .
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relying on partners to execute an overseas event
It is very important to have trustworthy partners when you are conducting an overseas event. Communication becomes especially critical when… |
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why firestarter created this blog .
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why firestarter created this blog
When the Firestarter site was first created, my vision of staff contributed content was 300 word pieces, published as traditional… |
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choosing the right face for your event .
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choosing the right face for your event
What are your criteria for choosing the right person / people to face your guests? How important do you think… |
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firestarter presentations are a dialogue .
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firestarter presentations are a dialogue
Everyone of us at sometime have been in a meeting where there is a disconnect between the speaker and the… |
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use google maps to tell a story .
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use google maps to tell a story
The geo-code data may not be as good as Streetdirectory yet, but maps.google.com.sg comes with a superior user interface you'd… |
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start a dialogue .
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start a dialogue
Portrays the love-hate relationship between the consumer and advertiser – personified. I love such quirky videos; they intrigue and set… |
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celebrity unearthed during video shoot .
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celebrity unearthed during video shoot
I'm an avid subscriber to the top wine podcasts include Wine Spectator, 3 Wine Guys and the egotistical fellow who's… |
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podcast video guy .
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podcast video guy
It is not every day we get to work with partners who provide us value like Jason does. Jason Ho… |
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google trends can tell us what consumers are thinking .
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google trends can tell us what consumers are thinking
By understanding what people are searching for gives marketers and product developers market insights. Google Trends and other Google tools… |
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brand your event .
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brand your event
You must know by now how we are huge advocates of brand narrative. No matter the size and nature of… |
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the appetizer of a event meeting .
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the appetizer of a event meeting
Sometimes, going to an intimate meeting can be quite boring. The only thing that perks you up is the food… |
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choose your event venue wisely .
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choose your event venue wisely
Don't you guys think that having events in a hotel meeting room or ballroom is getting boring? Even evaluating these… |
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choosing the right schwags for the right event .
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choosing the right schwags for the right event
An event planner’s main goal is to make your event successful. Even in the smallest way. As I began to take… |
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caring for your event delegates .
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caring for your event delegates
We all know that delegates are one of the important stakeholders in an event. They are the ones who drive… |
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brand narrative is everything we do .
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brand narrative is everything we do
When a company rebrands, it is common for management to give the look and feel a lot of attention. However,… |
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how cool is google analytics .
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how cool is google analytics
Google is a name synonymous with search. However, what you may not have heard, is Google offers an equally remarkable… |
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visionary clients wanted .
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visionary clients wanted
Firestarter is not short of ideas. When a friend of mine talked to a few months ago about creating a… |
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church power .
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church power
The Catholic Church was not conservative when it went about constructing its places of worship. Crammed on every facet, join,… |
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recruiting for firestarter .
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recruiting for firestarter
This week a new employee began with us. The candidate is one of several senior appointments made by Firestarter in… |
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what it is like to be in the saddle .
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what it is like to be in the saddle
Let me tell you, if you sit in this chair, you wear approximately five hats. Account service, project manager, art… |
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why branded goods are branded .
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why branded goods are branded
What is the obsession with branded goods? Is there no difference between owning a genuine or a fake good? Women… |
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shooting podcast for jones lang lasalle .
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shooting podcast for jones lang lasalle
Being creative during a photoshoot is a very different beast than being creative in the studio. In the studio, you… |
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the support behind .
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the support behind
Every events manager will need a supportive crew. I'm proud that we at Firestarter has a group of great supportive… |
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creativity within yourself .
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creativity within yourself
Whenever I get a new laptop or notebook, I simply enjoy just dressing them up. Thou I know it is… |
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firestarter business card .
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firestarter business card
So this is the iteration of our next business card. If you develop a solid brand narrative, you can… |
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pimp my event .
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pimp my event
This was a controversial campaign. Like it or not, it was by far one of the most successful house… |
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client servicing - you can't put out the fire .
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client servicing - you can't put out the fire
A spanking new website spells 'new' beginning for all of us at firestarter. And I thought I'll initiate my first… |
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the thin line of the brand .
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the thin line of the brand
Recently in the month of May, lucky us we've got the opportunity to be part of the launch of Carte… |
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gs wealth corporate id .
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gs wealth corporate id
GS Wealth commissioned Firestarter team to come up with a corporate ID for their firm. After several workshops, we nailed… |
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what's a noogler? .
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what's a noogler?
A Noogler is a "new Googler," or a new employee of Google. Former Google employee Doug Edwards claims to have… |
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prudential ppt .
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prudential ppt
We just wrapped up a powerpoint for Prudential. The slides included new brand elements to make their Asian funds more… |
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the bottle shop packaging .
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the bottle shop packaging
Earlier this year we created The Bottle Shop brand with David Coleman and his team. This month they commissioned us… |
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the bottleshop website .
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the bottleshop website
We just completed an iteration of a website for The Bottle Shop. The sites features a simple, but robust e-commerce… |
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launch - kraft's carte noire .
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launch - kraft's carte noire
What I liked about the Carte Noire media launch for Kraft, held in Singapore’s 2902 Gallery, was the foam art.… |
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firestarter events crew .
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firestarter events crew
This is one of the few photos I have of Win Lin and Jasmine. It was taken at the Electrolux… |
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costumes for ergorapido electrolux media launch .
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costumes for ergorapido electrolux media launch
While Jasmine and Win Lin were busy planning the Ergorapido event for Electrolux, I was given the responsibility of creating… |
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sandalwood website .
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sandalwood website
The reason I liked building this site so much, was because it was an example of what excellent client/agency team… |
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switch off email on the blackberry .
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switch off email on the blackberry
This is by far the quickest way to get your life back, and begin planning you day. As much as I… |
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podcasts i tune into every day .
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podcasts i tune into every day
Ever since Denise bought me an ipod (the Classic, not the Touch), i've been hooked on podcasts. i think Mac… |
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