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facebook app globe of fortune
Staycations have popular among cash-poor travels (holidays that don't involve overseas travel).
To loosen wallets, Scandinavian Airlines (SAS) teamed up with Facebook to create an application to encourage impulse decision-making.
The result was the SAS Globe of Fortune.
Players get to choose on the microsite a preferred Scandinavian departure airport and then spin the “globe of fortune”. A destination is randomly chosen, ranging from Europe to Dubai and Bangkok.
The participant then gets to randomly select one of their Facebook friends from a carousel to go on the trip with.
Written 6th Nov 2009
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augmented app by mini .
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augmented app by mini
Creation of this augmented reality app for car manufacture Mini is impressive. What's great about it as you can actually… |
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bluetooth casestudies .
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bluetooth casestudies
Some great case studies here from Europe and the US on how brands like P&G are using bluetooth. http://bluporter.com/blog/ Shopping… |
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augmented reality wrist watches .
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augmented reality wrist watches
This augmented reality solves a lot of problems for retailors of expensive wrist watches. self-service - allow a customer to… |
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bluetooth to increase facebook fan .
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bluetooth to increase facebook fan
Working on a brief recently and found a nice way to tie blutooth into social drive. Increase facebookfans with_blutooth… |
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augmented reality meets ecommerce .
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augmented reality meets ecommerce
Fashionista got agency Zugara to create an augmented reality app to stem online shopping. The web application overcomes one enormous… |
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foursquare marketing .
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foursquare marketing
Like XBox Live, Foursquare rewards loyal users with badges (XBox Live calls them 'achievements'). This adds a gaming and competitive… |
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mcommerce trends .
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mcommerce trends
9 Million US mobile users have used their mobile phone to pay for goods or services, according to data released… |
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mcommerce popular with women .
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mcommerce popular with women
Mobile shopping company miBuys conducted a survey of 1,600 women on mobile phones and found that the overwhelming majority of… |
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ipad user experience .
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ipad user experience
Over the weekend I did a user study of the iPad. I wanted to determine if the iPad could make… |
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mobile usage se asia .
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mobile usage se asia
iTouch and iPhone users had the highest internet usage compared to any other phone in Singapore, Australia and Hong Kong,… |
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wall street journal ipad app .
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wall street journal ipad app
Before the iPad has even been officially released, magazines are offering paid subscriptions to iPad versions of their publications. On… |
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cool ipad applications .
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cool ipad applications
I am working on developing an application at the moment. For inspiration I took a look at the apple website… |
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getting consumers to use iphone apps .
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getting consumers to use iphone apps
I was travelling with Denise recently to France. I saw this interesting use of iphone applications and blue tooth technology used… |
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firestarter merge with novus .
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firestarter merge with novus
Novus Media Solutions, a custom content and advertising representation company has just announced its merger with Firestarter, a digital marketing… |
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we have moved .
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we have moved
I have exciting news. Firestarter has joined forces with Novus Media Solutions. Please update my contacts as we have moved… |
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doritos king of ads .
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doritos king of ads
A video contest by Doritos UK to make your own Doritos ad. I like the promotional video by David Shane. It doesn't try… |
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alice in ipad land .
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alice in ipad land
Shaking and tilting the ipad brings the old time favourite Alice in Wonderland to life in a very special way. This… |
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community expensing with wepay .
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community expensing with wepay
All the work we’ve been doing recently on shopping gateways has lead me to discover WePay. This is not a… |
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deiter ram's design philosophy .
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deiter ram's design philosophy
Dieter Rams was a late 20th century product designer. Almost a super-brand of the organisations he joined, Deiter took his… |
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google favourite places .
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google favourite places
This was an interesting idea Google launched in the States to get awareness for Maps. No matter how good their… |
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knocking live video iphone app .
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knocking live video iphone app
This application is the first of its kind to create a real time window into the life of another person.… |
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mailto tags in edms .
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mailto tags in edms
Talking to a John from Cuckoo today, we were discussing the reliability of using a mailto tag in an edm… |
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boring cereal brand saved by creative concept .
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boring cereal brand saved by creative concept
This cereal TV ad stars no mums getting kids off to school, or fake weight-watchers who really don't need to… |
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say 'i do' on facebook .
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say 'i do' on facebook
Titled Geek Wedding, this funny video is about how one couple about to be wedded, update their facebook status at the… |
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formula creative, no thanks .
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formula creative, no thanks
I always thought every creative endeavour was an opportunity to do something different. For a chef, it would be like… |
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chat roulette .
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chat roulette
Denise described Chat Roulette as her new Facebook. It seems this new site is taking hold. The concept is not… |
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social media releases .
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social media releases
Social media releases (SMRs) represent a new way for clients and agencies to add value to their press releases. Traditional… |
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restaurant website launched .
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restaurant website launched
Boomarang now has a new menu and website. Our inspiration for the new website came from photoblogging sites, where the… |
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aromicon wine website .
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aromicon wine website
Seldom do wine sites offer an alternative buying experience. They all have the same search experience. Drop downs featuring… |
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mobile app or web page .
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mobile app or web page
View more documents from Firestarter Pte Ltd.
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spoof n1h1 prevention video .
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spoof n1h1 prevention video
Sadly government agencies rarely communicate in ways that will entertain an audience enough to make the message viral. Called firetheflu,… |
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foodnews website .
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foodnews website
Foodnews is a website for restaurateurs to add their menus and stay in contact with media. In the style of… |
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facebook app globe of fortune .
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facebook app globe of fortune
Staycations have popular among cash-poor travels (holidays that don't involve overseas travel). To loosen wallets, Scandinavian Airlines (SAS) teamed up… |
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nokia online as it happens .
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nokia online as it happens
I trialled the widget design site by Nokia. Agency farfar created the site to promote the n97. Input an RSS… |
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burger retail brand .
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burger retail brand
Based on Stencil Art, the narrative targets Australian youth jaded by fast food. If you live in Queensland, Australia, you'll… |
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show posting .
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show posting
The act of posting a status or tweet that is vague, enigmatic or provocative. It begs the question. Nick Gordon and… |
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restaurant websites .
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restaurant websites
I quote "The most consistently bad category of websites has to be restaurant websites". For this exact reason, we rebuild… |
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29 new digital competencies .
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29 new digital competencies
Firestarter have written a social media course for online marketers. Whether the scope of work is to maintain web assets for your… |
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wordpress on steroids .
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wordpress on steroids
If you want to drop a Ferrari motor into WordPress, think Maxblogpress. The author recognises functions like subscription building and… |
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sponsored beer parties .
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sponsored beer parties
Okanagan Spring Brewery sponsorship includes beer and merchandise. Rather than put budget into corporate sponsorship, the Californian-based brewery put all… |
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social media talk at amex .
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social media talk at amex
This month I'm giving a talk on how MNCs can help their customers do better online using social media. Cecilia… |
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kdw challenge .
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kdw challenge
This competition put 25 people behind the wheel of 8 high performance cars fitted with KDW tires. The event made… |
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how are architectural firms presented online .
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how are architectural firms presented online
To gather some insight into architectural websites, I came across a dedicated section within the webaward.org site for architecture websites.… |
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adword keyword tool .
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adword keyword tool
You can now use the Google's keyword tool without login into AdWords. I'm a big fan of the AdWord keyword… |
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sms nike chalkbot .
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sms nike chalkbot
This campaign integrates SMS messaging with outdoor stunts. Nike Chalkbot is programmed to paint text messages in yellow chalk, along… |
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amex shinealight campaign .
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amex shinealight campaign
This video widget caught my eye. This year AMEX Singapore and Firestarter created something similar - video stories with merchants… |
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social media dashboards .
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social media dashboards
Recently I found a company that offers an engagement-to-conversion dashboard called Social Smart. Imagine taking your Google Analytics, email marketing,… |
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snap shot plugin .
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snap shot plugin
Snap Shot works by displaying a picture of the destination page on rollover. The idea is to give more information… |
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ghostly discovery iphone app .
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ghostly discovery iphone app
This iPhone app allows the music listeners to select a colour that best represents their current mood to generate a… |
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grolsch iphone application .
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grolsch iphone application
Clever iPhone app to gauge how intoxicated someone is before driving home. Holding the iPhone device in one hand, the… |
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will social media end .
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will social media end
The way i think of social media, is the 'social' bit has been with the human race since the beginning… |
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crowd powered email marketing .
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crowd powered email marketing
What email marketing needs to be come is a highly tuned, sensitive to the needs of every recipient. Rather than… |
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youtube orchestra channel .
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youtube orchestra channel
Musicians from more than 30 different countries auditioned for a competition in the YouTube Symphony Orchestra in New York. Each… |
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why we read recommendations .
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why we read recommendations
Every day we rely on the experiences of ours to guide our next decision. Where once we relied on the… |
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websites are dead .
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websites are dead
If you key in the Boone Oakley URL, you're in for a surprise. Instead of a typical website loading, you… |
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people who read this, also read this .
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people who read this, also read this
Amazon coined the phrase “people who read this, also read this”. The classic recommendation algorithm that made them a lot… |
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impressed with wordpress .
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impressed with wordpress
We just finished building a website using word press. Amazing user experience for the content manager. Now that more sites… |
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infocomm event 2009 .
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infocomm event 2009
I attended Infocomm's 30th Anniversary event. The event featured corporate exhibitors and a panel discussion group. Exhibitors ShowNearBy and DS3… |
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worst social ambassador for a brand .
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worst social ambassador for a brand
In this YouTube review, iJustine documents her disappointing experience buying a new Palm Pre. Challenge: Tell the truth about your… |
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twitter poetry .
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twitter poetry
I’m always looking for nice ideas that fuse online and offline together. We looked at Baker Twitter - the invention… |
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barclay bank tvc .
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barclay bank tvc
I was jealous after watching this TVC for Barclays titled 'Bank on substance'. Create by Venables Bell and Partners, it touches… |
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sapbyindustry live .
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sapbyindustry live
Public sector is still one of the strongest performing sectors for tech companies.To make SAP content relevant to Public Sector… |
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search friendly links .
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search friendly links
Wordpress is pretty easy to customise. One of is its capabilities is using search friendly URLs, not those nasty IDs… |
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email experience .
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email experience
EEC, or Email Experience Council was established by email marketing leaders from agencies and partners in the US. It's vision… |
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building a website .
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building a website
'Small companies thinking big online' is the title of Digital Marketing Asia’s June 2009 podcast. Small business owners are… |
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viral flygbussarna stunt .
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viral flygbussarna stunt
Flygbussarna, an airport coach bus service in Sweden, put together an installation made up of 50 wrecked cars resembling a… |
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share presentations with slideshare .
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share presentations with slideshare
Slideshare (www.slideshare.net) is a social media content site. Business people can upload and share their ideas with others interested in… |
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social media helps students evacuate from fire .
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social media helps students evacuate from fire
Police slog through 40,000 insipid party pics to find cause of dorm fire! Social media came to the aid of… |
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digital marketing asia podcast 2 + 3 .
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digital marketing asia podcast 2 + 3
Each month Firestarter brings listeners audio content on digital marketing from around the Asian region. Topics include social media,… |
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barack obama's assault on social media .
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barack obama's assault on social media
15 million friends, 80 million views in You Tube, 8.5 million visitors a month to his personal website. Barack is… |
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use social media to improve brand visibility .
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use social media to improve brand visibility
Today Firestarter was a invited to speak at Building Personal Brand Using Social Media – a session put on… |
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red bull x-fighters .
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red bull x-fighters
I was in cold storage the other day. And I saw some point of sales integrating digital media with… |
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adidas swap jersey .
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adidas swap jersey
The tagline for Adidas swap jersey is quite clever. You choose. They swap. You watch. Take a look. What… |
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viral big mac rap .
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viral big mac rap
This is the original Big Mac Rap. Totally user-generated content. Real rappers would never sound this bad, but that's what… |
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spiderman at nus goes viral .
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spiderman at nus goes viral
There are a lot of clips surfacing on YouTube of the recent Spiderman visitor to National University of Singapore. Sometime… |
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subservient chicken .
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subservient chicken
The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich… |
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bakertweet .
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bakertweet
Now and again, someone reminds us that online doesn't work unless it is supported with offline. Real people and… |
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youtube on chrome .
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youtube on chrome
Do you know now you can search youtube on the chrome homepage. No need to go to youtube website and… |
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the big bad wolf in stop motion .
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the big bad wolf in stop motion
Get inspired with this creative stop motion picture. Catch the pig if you can!
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sexy data visualisation .
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sexy data visualisation
Social media platforms like Flickr and Twitter are making data visualisation sexy. It seems just about anything which is in… |
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webdesign resource .
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webdesign resource
This page by Andy Budd has useful articles for clients considering a new website, and web designers about to build… |
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lenovo's 'always online' campaign .
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lenovo's 'always online' campaign
As consumers become increasingly savvy and selective, companies are squeezed to provide more bang for their buck. In the IT… |
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watchmen game .
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watchmen game
This is a web-based game, retro designed to look and behave like an old coin-up arcade game, reminds me of… |
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viral youtube videos .
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viral youtube videos
Here's a link that showcases highly creative uses of Google products. YouTube viral videos, gadget ads, Google Maps and lots… |
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levi viral stunts .
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levi viral stunts
This video may be overtly branded Levi's but it still got a lot of eyeballs. At the time of writing… |
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samsung follow your instinct .
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samsung follow your instinct
To promote a new Samsung phone, they created a series of YouTube videos with product placement of the mobile phone.… |
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wordpress implementation .
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wordpress implementation
WordPress is extremely versatile. Traditionally, it was known as a blogging publishing platform, but it has since been extended to… |
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visa matt harding viral .
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visa matt harding viral
What is most interesting about this campaign, was Visa used a YouTube video that had already gone viral. Rather than… |
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nike men vs women .
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nike men vs women
Interesting, Nike viral video plays on the competitive spirit between men and women - just like Mazda did in their… |
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mazda women driver video .
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mazda women driver video
The creative taps a native competition between men and women, and sparks debate. The video provides the fuel, the views… |
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creatives beware .
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creatives beware
This video proves that even farmers can be creative. I've seen this technique uses a few times, but never using… |
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talent for shoot .
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talent for shoot
YouTube provides gifted, unexpected talent you can source for your next video shoot.
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websites with vision .
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websites with vision
Creating a user-friendly website is half the battle. To make users come back and talk about a website, you… |
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blazer's hot tip #5 - best firefox plugins .
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blazer's hot tip #5 - best firefox plugins
As a developer and regular web-surfer, I use plenty of Firefox plugins to help me get extra info, as well… |
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google alerts vs flitrbox .
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google alerts vs flitrbox
Do you constantly go onto Google and do a search on your company to find out who is mentioning about… |
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the next generation of search .
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the next generation of search
With search playing such a big role in the day-to-day lives of consumers, and the success it has generated for… |
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no budget to do a video .
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no budget to do a video
After listening to a podcast, I found a new way to do cool video just using still photos. All… |
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ping.fm .
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ping.fm
Ping.fm is THE service for social media lover. You heard us share about Dell success in Twitter and Target campaign in… |
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behind blogout 2009 .
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behind blogout 2009
It was Firestarter’s privilege to be planning BlogOut! 2009 with The Digital Movement. It was a fantastic event. Firestarter was… |
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differentiate bloggers & journalists .
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differentiate bloggers & journalists
How do we differentiate bloggers & journalists and how can we reach out to them. Both of them have different… |
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digital marketing asia podcast#1 .
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digital marketing asia podcast#1
Each month Firestarter brings listeners podcast content on digital marketing from around the region. The podcast series titled Digital Marketing Asia,… |
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brand integrity .
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brand integrity
The start of 2009 saw two Australian brands, Tourism Queensland and Witchery, came under attack for dishonest marketing and their… |
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gallery website .
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gallery website
The website is called 'The One That Spoke To Me'. As the name suggests, the website invites users to comment… |
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thesaurus tools .
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thesaurus tools
Developing a brand name from scratch is challenging. Here are two thesaurus tools to help. Visual Thesaurus This is… |
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youtube vs tv .
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youtube vs tv
YouTube ads are longer, and funnier. They don't require as much production $ as broadcast, and can include content networks… |
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registration form builder .
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registration form builder
I got onto Jotform. Very cool. They claim to be the first web based WYSIWYG form builder. An intuitive drag and… |
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great html welcome emails .
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great html welcome emails
This web page has some examples of really good HTML welcome email design. Be aware though, most of the examples… |
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digital diary .
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digital diary
This video by Synovate plots the digital life of a consumer, beginning in the early hours of the morning right… |
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blazer's hot tip 4 - smile .
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blazer's hot tip 4 - smile
The most treasured and sincere of all marketing techniques. Smile. Enjoy.
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mobile marketing .
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mobile marketing
2007 is known as the year social media exploded. With Wikipedia, Facebook, YouTube, Flickr and a few other social media… |
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dell's twitter secret formulae .
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dell's twitter secret formulae
The micro-blogging fever is spreading. After face book, twitter is touted as the next big thing in social media.… |
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postulating your brand message .
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postulating your brand message
Determining the messaging in your marketing speak is crucial. It helps you position yourself accurately in the marketplace to target… |
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drag and drop .
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drag and drop
This website uses javascript to allow users to move and arrange boxed content as they see fit. Click the titles… |
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what are seo latest trends .
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what are seo latest trends
How should we plan our website in order to appear first on search? After listening to a podcast, I found… |
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seo and flash .
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seo and flash
Flash and SEO don't mix? Here is a bunch who will challenge your thinking. These guys have their theories on… |
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data visualisation .
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data visualisation
Data visualisation is very interesting way to make sense of data. When Microsoft Excel showed the world what could be… |
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podcast influence .
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podcast influence
Email, website copy and written proposals are not as influential as meeting in person. The problem is we can’t always… |
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an interactive way for a launch .
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an interactive way for a launch
As I was researching for ways to launch a product, this video came across. It is an amasing video… |
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computertan.com .
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computertan.com
This is a very funny website. If I tell you everything I'd be giving away the surprise. This website is… |
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why need a reason to celebrate .
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why need a reason to celebrate
According to 'The rules of management' book, they say there's no need a reason for you to reward your team.… |
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zuji beans .
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zuji beans
Doing research on the Zuji brand, I found campaign in Creative Top 5 called Zuji Beans. Run in Australia, Zuji sold… |
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interesting ad but maybe not .
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interesting ad but maybe not
New Nikon advertisement. Trying to bring the message that the camera is super sharp that it can capture anything… |
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blazer's hot tip #3.14 - 8 ways to increase luck .
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blazer's hot tip #3.14 - 8 ways to increase luck
It's the horrendous Friday The 13th today! How? Don't panic. Everybody knows some simple way to bring good luck about.… |
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the hills back channel forum .
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the hills back channel forum
While US fans watch episodes of The Hills on television each week, they can simultaneously share their favourite parts of… |
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cool e-commerce website .
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cool e-commerce website
Zoolzoo is a fresh departure from standard e-commerce website. Using an unconventional grid, the website offers visitors a visual… |
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it is not all about 'i' or 'me' .
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it is not all about 'i' or 'me'
As I was reading a book, "The rules of management", I came across a quote that kind of touch my… |
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emerging social media singapore .
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emerging social media singapore
Firestarter did some quick research and discovered which social media websites are gaining interest in Singapore. We were not… |
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green website .
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green website
This website by agency LA 180 is pretty sweet on the surface. However when you start using it, it… |
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dominos pizza builder .
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dominos pizza builder
This is not a new idea. Almost every industry has created a builder website. Nike let's you apply your own… |
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quick and dirty seo tips .
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quick and dirty seo tips
There are two types of SEO - on-page optimisation and link building. On-page looks at how web pages are coded,… |
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facebook manages our lives .
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facebook manages our lives
Funny how a social network can affect our lives. As I was watching Gossip Girl and looking at how 'stories'… |
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set your event journey .
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set your event journey
Thinking of an interesting way to get your delegates to your event, well you can start using Google My Maps. … |
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under the sea - here comes technology .
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under the sea - here comes technology
omg! omg! omg! I was looking at Anthony's post and so happen to come across this video clip of Google… |
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google docs explained .
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google docs explained
Google Documents is Google's answer to Microsoft Office and Open Office. Rather than buying these applications, you can use an… |
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igoogle mini-product tour .
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igoogle mini-product tour
Don't you just love the way Google make all their product video demonstrations look so human? They don't use typical… |
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videos that keep people talking .
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videos that keep people talking
2 videos very similar but it just amazed people each time. Just breath taking. This has so much public awareness,… |
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hp unexpected in the air campaign .
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hp unexpected in the air campaign
This is one of those ATL briefs that really could have ended up bland. Thankfully the Agency that created In… |
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nokia's unloader website .
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nokia's unloader website
As part of the release of Nokia's new e-series phones, Nokia create www.the-unloader.com. This site gives some pretty creative ways to… |
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facebook integrated into a common site .
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facebook integrated into a common site
I'm always looking out for ways to take facebook content, out of facebook, and put it somewhere more interactive,… |
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we check out, google check out .
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we check out, google check out
Google Checkout™ costs 2% + $0.20 per transaction. There is no monthly fees, setup, or gateway service fees. If you… |
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gsite crawler .
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gsite crawler
Typically many sitemaps which exist on websites are either static pages, with a bunch of manually created links, or a… |
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monitoring link building .
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monitoring link building
A lot of techies know about how to use google to quickly find links to your site. It is simple.… |
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seo for firefox .
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seo for firefox
There's a lot of tools out there which help marketers understand the effectiveness of search engine optimisation on a web… |
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being creative - session for marketers .
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being creative - session for marketers
Being Creative with marketing was recently talk given by Firestarter to Zuji’s regional team in Singapore. It was a fun… |
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beer ads just get better .
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beer ads just get better
Just when you thought every beer ad that could be written, has been written, this one comes along. Titled Heineken… |
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beware what you wish for .
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beware what you wish for
One day, Blazer, Visualizer and Digitizer were at East Coast Park beach, brainstorming for ideas on how to do the… |
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the viral bug bites .
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the viral bug bites
I have always been intrigued by viral marketing and its infinite power to spread a single message. What I… |
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starting it off well .
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starting it off well
You know how when we used to go school, teachers/lecturers always ask us to set visions, write goals and objectives?… |
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what makes a top cinema website tick .
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what makes a top cinema website tick
www.gv.com.sg These guys really understand the basics of e-commerce. Featured on the homepage is a movie ticketing tool, requiring… |
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ashar joins firestarter .
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ashar joins firestarter
Who Ashar Abdullah To Firestarter, User experience manager From Red Intuition, Senior project manager Building on Firestarter’s digital capability, Ashar… |
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get your events line up .
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get your events line up
Happy New Year 2009 everyone!!! Due to the fragile economy right now, we realized everyone seems very price sensitive… |
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blazer's hot tip #3 - browser shortcuts .
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blazer's hot tip #3 - browser shortcuts
Here are some generic keyboard shortcuts that should work on most web browsers like Firefox, IE7 or Chrome. Going back… |
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retail concept cambodia .
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retail concept cambodia
During my holiday break, I spent time in travelling around Sihanouk Ville, located in the south of Cambodia. Denise and… |
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how firestarter cracked page one .
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how firestarter cracked page one
It is for this reason Firestarter put much effort in 2008 creating a brand presence on page one of Yahoo… |
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innovative retail concept .
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innovative retail concept
For a retail brand to be successful, it must provide an in-store experience that is wholesome and unique. That means… |
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know your audience .
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know your audience
Experiential microsites, interactive e-cards, rich online tools/wizards, blogs are just some of the digital tools and techniques marketers use to… |
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new hire .
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new hire
Okay, we are 95% close to closing on an interative producer. Welcome $%^&. Thank you for joining us. See… |
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firestarters discover baby bumble bee .
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firestarters discover baby bumble bee
In a previous life, I was a director of a clothing design company called Baby Bumble Bee. We manufactured… |
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merry christmas everyone .
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merry christmas everyone
To all our clients and partners a MERRY CHIRSTMAS to you. It has been a pleasant 2008 and we… |
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roses are red .
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roses are red
Roses are Red Violets are Blue I love programming Hope so do you <table> is great <div>… |
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stakeholders in website .
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stakeholders in website
Creating value for multiple stakeholders is challenging. Planning becomes key. Breaking down the segment and seeing them as human being… |
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cost of acquisition .
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cost of acquisition
When you look at the return on investment for acquiring a customer, member or a participant to a promotion,… |
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brand refresh and sales process .
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brand refresh and sales process
Taking the time to create a sales process spells out exactly how a company communicates is goods and services.… |
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misha's vineyard .
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misha's vineyard
Michelle Wilkinson established Misha's Vineyard three years ago, a 57 hectare estate at located near Lake Dunstan, in the heart… |
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right model for the right publisher .
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right model for the right publisher
AdAsia, Marketing Interactive, IS-Magazine - all great examples of successful niche publishers. They have built a loyal readership of their… |
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b2b coms can be creative .
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b2b coms can be creative
While back we work with salesforce.com, doing their email marketing for Asia Pacific. The marketing team was pro left-of-field thinking.… |
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time for celebration .
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time for celebration
We recently completed an event for Google - The Googlies. Like last year they presented the Googlies award, to the… |
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forums in china .
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forums in china
Chinese businesspeople are answering the call the international community has placed on them. They are striving to take China from… |
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marketing precincts in singapore .
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marketing precincts in singapore
Ideally a precinct needs traffic seven days a week, day and night. This keeps retail competitive and open for business. … |
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two kinds of ecommerce .
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two kinds of ecommerce
There is the kind that make money, and the kind that lose money. It is easy to forget this when… |
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the business behind the website .
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the business behind the website
Following what the industry has done is one way to begin to think about what kind of website to… |
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f&b brands, move online .
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f&b brands, move online
When you have a brand which leveraging an original formula or method, it is not easy to own the claim.… |
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web2.0 meets property developers .
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web2.0 meets property developers
Niche property developments like 99 Degrees East can benefit from having more than a few professional pictures to sell their… |
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drinking habits of expats and locals .
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drinking habits of expats and locals
Contrary to popular belief, what we discovered was expats were in fact more price sensitive than locals. What we concluded… |
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online market research .
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online market research
Recently Firestarter was talking to a firm about how they could use online to run an online focus group. For… |
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tearing down vintage websites .
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tearing down vintage websites
Before you tear down your old website and replace it with a new one, consider its value. As much as… |
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print production process .
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print production process
Ever want to understand the differences between digital and offset print? Or tried to match PMS and CMYK colours, and… |
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blazer's hot tip #2 - googling .
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blazer's hot tip #2 - googling
There are many features in Google's web search which are not known. Here're some tricks that you can use to… |
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why we called ourselves firestarter .
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why we called ourselves firestarter
We didn't name ourselves after the UK band from the nineties. Nor did our inspiration come from the film starring… |
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sticky gadgets and widgets .
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sticky gadgets and widgets
Recently we've been pitching gadgets to clients. This has made us think long and hard about what makes a gadget,… |
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blazer's hot tip #1 - multiple gmail .
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blazer's hot tip #1 - multiple gmail
Did you know that you can have multiple email addresses with one gmail account? Simply by using the plus (+)… |
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singapore brunch club:) site goes live .
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singapore brunch club:) site goes live
The SingaporeBrunchClub:) pins brunch events happening in Singapore, to a geomap location using Google Maps. I'm developing the content on… |
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pacific beverages brand narrative .
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pacific beverages brand narrative
As part of Pacific Beverages penetration of the take home alcohol segment, Firestarter presented several brand narratives covering 'urban',… |
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json, the story .
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json, the story
There once was a boy name JSON Whose life began quite complacent Then he met his cousin from Hell… |
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beer pong pacific beverages .
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beer pong pacific beverages
It was quite a party. Pacific Beverages relocated recently, and 'burned down the house' to celebrate. I learned to play… |
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marketer's guide to igoogle .
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marketer's guide to igoogle
This week Firestarter approached over 100 marketers from different firms to talk to them about creating a presence in… |
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power search on igoogle .
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power search on igoogle
We’ve been doing some research of our own, and quite honestly, we're surprised to learn that not many marketers are… |
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we pimped sap's slide presentation .
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we pimped sap's slide presentation
It seems ecards and events aren't enough to pimp. Firestarter have been busy pimping presentation slides for client. Recently… |
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the official singapore brunch club .
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the official singapore brunch club
Firestarter, in conjunction with a content management firm, are launching a new site called the Singapore Brunch Club. The… |
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afraid of event ideas being rip off .
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afraid of event ideas being rip off
I came across this article and totally understood where the writer was coming from. The article was talking about companies… |
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a 'creative breakfast' event .
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a 'creative breakfast' event
This was one of the best event I've organised and participated. It was definitely content driven and even though the… |
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guess who's pimping again .
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guess who's pimping again
The same crew who brought you the ‘pimp my event’ campaign earlier this year, are back with a brand… |
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coffee's on me .
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coffee's on me
Good friend of mine Miles Taylor has a company called Liquid Phix, supplying corporate offices with a mix of… |
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trying out igoogle .
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trying out igoogle
There has been a lot of talk about iGoogle and OpenSocial. You can take a look an article I wrote… |
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classifying your clients .
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classifying your clients
Recently we went to a meeting (a potential client) and one of them asked us, "How do you classify a… |
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our beer fridge .
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our beer fridge
We just love our new fridge. It arrived over a month ago, and I still marvel at it each… |
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cool online formula one game idea .
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cool online formula one game idea
Recently a client asked us to examine making an online Formula One game. When I did my research I found… |
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tweak till it hurts .
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tweak till it hurts
Last Friday Firestarter put on the Google Creative Breakfast. The event was put on to help creative people from Agencies,… |
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sap's f1 weekend .
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sap's f1 weekend
SAP’s SingTel Singapore Grand Prix weekend was a resounding success. As part of SAP’s sponsorship of Vodafone McLaren Mercedes, SAP… |
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the medium ads flavour to the message .
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the medium ads flavour to the message
It is rare to see an advertisement or message leveraging the medium to add context and meaning. It is… |
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google earth gets arty at singapore biennale 2008 .
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google earth gets arty at singapore biennale 2008
Denise and I visited the Singapore Biennale 2008. We only had enough time to visit art installations at the… |
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new corporate id for alcohol distributor .
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new corporate id for alcohol distributor
Better get used to seeing this fellow. Very soon he'll be appearing all over Singapore, Vietnam and Japan. On… |
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pre-planning your event logistics .
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pre-planning your event logistics
I have here for you readers a very good case study on the importance of planning then event logistics and… |
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communication across the pacific ocean .
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communication across the pacific ocean
In the past few years, we have seen a sharp rise in the number of international events being hosted in… |
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an intimate meeting setting .
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an intimate meeting setting
There are many reasons for having a 20-person event. These events are small, intimate, stylish and unique. The target audience… |
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relying on partners to execute an overseas event .
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relying on partners to execute an overseas event
It is very important to have trustworthy partners when you are conducting an overseas event. Communication becomes especially critical when… |
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why firestarter created this blog .
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why firestarter created this blog
When the Firestarter site was first created, my vision of staff contributed content was 300 word pieces, published as traditional… |
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choosing the right face for your event .
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choosing the right face for your event
What are your criteria for choosing the right person / people to face your guests? How important do you think… |
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firestarter presentations are a dialogue .
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firestarter presentations are a dialogue
Everyone of us at sometime have been in a meeting where there is a disconnect between the speaker and the… |
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use google maps to tell a story .
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use google maps to tell a story
The geo-code data may not be as good as Streetdirectory yet, but maps.google.com.sg comes with a superior user interface you'd… |
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start a dialogue .
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start a dialogue
Portrays the love-hate relationship between the consumer and advertiser – personified. I love such quirky videos; they intrigue and set… |
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celebrity unearthed during video shoot .
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celebrity unearthed during video shoot
I'm an avid subscriber to the top wine podcasts include Wine Spectator, 3 Wine Guys and the egotistical fellow who's… |
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podcast video guy .
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podcast video guy
It is not every day we get to work with partners who provide us value like Jason does. Jason Ho… |
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google trends can tell us what consumers are thinking .
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google trends can tell us what consumers are thinking
By understanding what people are searching for gives marketers and product developers market insights. Google Trends and other Google tools… |
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brand your event .
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brand your event
You must know by now how we are huge advocates of brand narrative. No matter the size and nature of… |
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the appetizer of a event meeting .
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the appetizer of a event meeting
Sometimes, going to an intimate meeting can be quite boring. The only thing that perks you up is the food… |
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choose your event venue wisely .
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choose your event venue wisely
Don't you guys think that having events in a hotel meeting room or ballroom is getting boring? Even evaluating these… |
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choosing the right schwags for the right event .
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choosing the right schwags for the right event
An event planner’s main goal is to make your event successful. Even in the smallest way. As I began to take… |
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caring for your event delegates .
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caring for your event delegates
We all know that delegates are one of the important stakeholders in an event. They are the ones who drive… |
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brand narrative is everything we do .
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brand narrative is everything we do
When a company rebrands, it is common for management to give the look and feel a lot of attention. However,… |
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how cool is google analytics .
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how cool is google analytics
Google is a name synonymous with search. However, what you may not have heard, is Google offers an equally remarkable… |
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visionary clients wanted .
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visionary clients wanted
Firestarter is not short of ideas. When a friend of mine talked to a few months ago about creating a… |
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church power .
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church power
The Catholic Church was not conservative when it went about constructing its places of worship. Crammed on every facet, join,… |
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recruiting for firestarter .
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recruiting for firestarter
This week a new employee began with us. The candidate is one of several senior appointments made by Firestarter in… |
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what it is like to be in the saddle .
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what it is like to be in the saddle
Let me tell you, if you sit in this chair, you wear approximately five hats. Account service, project manager, art… |
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why branded goods are branded .
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why branded goods are branded
What is the obsession with branded goods? Is there no difference between owning a genuine or a fake good? Women… |
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shooting podcast for jones lang lasalle .
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shooting podcast for jones lang lasalle
Being creative during a photoshoot is a very different beast than being creative in the studio. In the studio, you… |
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the support behind .
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the support behind
Every events manager will need a supportive crew. I'm proud that we at Firestarter has a group of great supportive… |
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creativity within yourself .
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creativity within yourself
Whenever I get a new laptop or notebook, I simply enjoy just dressing them up. Thou I know it is… |
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firestarter business card .
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firestarter business card
So this is the iteration of our next business card. If you develop a solid brand narrative, you can… |
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pimp my event .
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pimp my event
This was a controversial campaign. Like it or not, it was by far one of the most successful house… |
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client servicing - you can't put out the fire .
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client servicing - you can't put out the fire
A spanking new website spells 'new' beginning for all of us at firestarter. And I thought I'll initiate my first… |
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the thin line of the brand .
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the thin line of the brand
Recently in the month of May, lucky us we've got the opportunity to be part of the launch of Carte… |
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gs wealth corporate id .
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gs wealth corporate id
GS Wealth commissioned Firestarter team to come up with a corporate ID for their firm. After several workshops, we nailed… |
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what's a noogler? .
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what's a noogler?
A Noogler is a "new Googler," or a new employee of Google. Former Google employee Doug Edwards claims to have… |
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prudential ppt .
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prudential ppt
We just wrapped up a powerpoint for Prudential. The slides included new brand elements to make their Asian funds more… |
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the bottle shop packaging .
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the bottle shop packaging
Earlier this year we created The Bottle Shop brand with David Coleman and his team. This month they commissioned us… |
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the bottleshop website .
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the bottleshop website
We just completed an iteration of a website for The Bottle Shop. The sites features a simple, but robust e-commerce… |
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launch - kraft's carte noire .
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launch - kraft's carte noire
What I liked about the Carte Noire media launch for Kraft, held in Singapore’s 2902 Gallery, was the foam art.… |
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firestarter events crew .
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firestarter events crew
This is one of the few photos I have of Win Lin and Jasmine. It was taken at the Electrolux… |
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costumes for ergorapido electrolux media launch .
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costumes for ergorapido electrolux media launch
While Jasmine and Win Lin were busy planning the Ergorapido event for Electrolux, I was given the responsibility of creating… |
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sandalwood website .
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sandalwood website
The reason I liked building this site so much, was because it was an example of what excellent client/agency team… |
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switch off email on the blackberry .
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switch off email on the blackberry
This is by far the quickest way to get your life back, and begin planning you day. As much as I… |
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podcasts i tune into every day .
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podcasts i tune into every day
Ever since Denise bought me an ipod (the Classic, not the Touch), i've been hooked on podcasts. i think Mac… |
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