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Creation of this augmented reality app for car manufacture Mini is impressive. What's great about it as you can actually see how the use of the technology will increase the number of test drives, delivering ROI.
The execution is clear as well, so the user really understands what's expected of them.
I question whether it would have worked better to deliver this as a mobile app. Readers of magazines are more likely to have their mobile nearby than a desktop. SMS campaigns I have done have yielded great results from magazines, as people read mags in leisure time and have their phones beside them.
Separating fact from fiction is difficult when you hear so many stories about how brands are using apps, only to discover they have very small download rates when you check them out in iTunes.
Fashionista got agency Zugara to create an augmented reality app to stem online shopping. The web application overcomes one enormous barrier to purchasing clothing online - will it fit me?
How it works
eShoppers hold an AR marker over their bodies to sync the webcam and get a proper fitting position. Then with a wave of a hand, they select items to try on while standing. It turns your personal computer space into a private fitting area.
Can't decide if you like it? Just upload a photo to facebook and get your friend's input. I really like that smart app to social aspect.
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Firestarter is an online marketing agency, providing digital and branding solutions. Servicing multinationals companies in Singapore and South East Asia, Firestarter provides business leaders avenues to reduce their cost of sales and increase customer engagement using the online space.
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