Firestarter has a reputation of furnishing clients with quality creative. The firm sets a high benchmark for its people, and strives to produce results greater than its competition. Firestarter can create a brand, give the brand an online presence and attract visitors to interact with the brand. We believe that a solution need not be complex. It just has to be simple, and have a vision to achieve business objectives.
The Great Singapore Sale (GSS) is an important time for merchants to profit from shopping hype.
Firestarter devised a way to combine three distinct promotions, to share one common landing page. The landing page features a lucky dip, a holiday and a page or merchant promotions.
In addition Firestarter built an email marketing campaign to drive site traffic.
Written 5th Aug 2010
To move further into the e-space, AMEX tied up with several shopping and logistics partners to offer cardmembers access to US-only brands. www.borderlessbuys.com offering US merchant which generally do not ship or accept payments from non US-issued cards. The service also speeds up shipping which can be slow and expensive.
Firestarter consulted on design to deliver a polished user experience. In addition Firestarter developed demonstration videos and an email marketing campaign.
Written 5th Aug 2010
Branding Belicious began with a study of how luxury brands communicate their their brands through typography and iconism. Firestarter looked a script faces, san-serif and serif faces, and decided a serif face was the right choice for Belicious.
At the heart of the brand are two letters, shaped as a butterfly. The butterfly made a sound metaphor for this swimsuit label. Butterflies are bold, beautiful, adaptable – essential traits of the brand promise to women.
Much of the execution of the brand focused on how it would render as an accessory or print design.
Written 24th Dec 2009
American Express approached Firestarter to build a website to showcase merchants in Singapore. Cardmembers can browse content according to brand, category or tags.
The website empowers American Express to build promotions around different merchants, and showcase advertising, video and maps. In addition, the website has a mobile version, optimised for iPhone users to browse the site on the go.
A Twitter account is linked to the site to convey news on their principal partner, ION.
Written 17th Aug 2009
To promote the American Express partnership with ION Mall, Firestarter created a Flash website in conjunction with Cuckoo.
Aimed at creating awareness of how Cardmembers can make the most of their shopping experience at ION Mall, the website creative ties into a larger, below and above-the-line campaign.
Written 17th Aug 2009
|
