Firestarter - Sales and Marketing Consultancy

electrolux product launch .

Electrolux product launch
Launch the Ergorapido to Singapore’s media and blogging community

sap f1 microsite .

SAP F1 microsite
Firestarter created a racy site to maximise SAP’s F1 sponsorship

highlander bar website .

Highlander bar website
Firestarter created a site to make Highlander a destination for international travellers

sensemaker™ website .

SenseMaker™ website
Firestarter was invited to rethink the brand and sales messages for the corporate site

igoogle movie gadget .

iGoogle movie gadget
Firestarter created an igoogle gadget for movies in Singapore

email marketing .

Email marketing
To get the audience thinking about exporting to ASEAN, Firestarter created a series of arresting messages

novartis corporate collateral .

Novartis corporate collateral
Firestarter created a campaign to attract young blood from science faculties around the region

nz chamber website .

NZ Chamber website
Firestarter designed a world-class community site for a NGO.

kraft product event .

Kraft product event
Use a media event to launch a product and stem coffee appreciation.

sandalwood brand launch .

Sandalwood brand launch
Firestarter launched retail management firm Sandalwood in Asia

google trade booth design .

Google trade booth design
Designed a booth for Google’s Ad:Tech 2008 exhibition

wine affair brand .

Wine affair brand
Firestarter created an ID for an e-commerce website

wine affair website .

Wine affair website
Gated community for AMEX and partnering wine merchant, Rubicon Reserve Wines

wine affair video podcast .

Wine affair video podcast
Firestarter shot video for online content to improve brand exposure through iTunes

property campaign .

Property campaign
The small number of units in this condominium led to an idea of exclusivity.

google.com.sg illustrations .

Google.com.sg illustrations
Firestarter created for the google.com.sg homepage several ‘doodle’ illustrations.

tnt mailer .

TNT mailer
To announce TNT’s new road transport service, a mass mailer was sent to over 40,000 existing and new business cust...

clarke quay online ads .

Clarke Quay online ads
To drive lunchtime traffic to a quiet lunch precinct, entertaining banner ads displaying food

cognitive edge packaging .

Cognitive Edge packaging
Firestarter united the Cognitive Edge SenseMaker™ Suite under one umbrella brand.

prudential ecard .

Prudential eCard
Firestarter created for Prudential a Christmas eCard, showcasing its new billboard-size plasma screen in HK city

nus annual report .

NUS annual report
To attract a broader pool of students to the engineering faculty of National University of Singapore

interactive presentation .

Interactive presentation
As part of the global launch of SunGard’s new brand, Firestarter implemented an interactive powerpoint presentatio...

interactive game .

Interactive game
To promote librarian careers as contemporary and cool to students

amd point of sale .

AMD point of sale
To encourage resellers to promote 64-bit Athlon chip over Intel, an Athlon simulator booth

soft drink launch .

Soft drink launch
To launch a popular Japanese vinegar drink in Singapore, a niche segment of Japanese restaurant patrons were targeted.

art consultant brand .

Art consultant brand
The founders asked Firestarter to create a name and brand for an art consultancy firm.

hr brand .

HR brand
The Differentiate brand narrative is to create individuals who shine

launch alcohol brand .

Launch alcohol brand
The Bottle Shop brand narrative captures the ease with which savvy alcohol consumers expect

salesforce.com event branding .

Salesforce.com event branding
salesforce.com regularly engage Firestarter to theme their events and conduct lead generation programmes

firestarter brand .

Firestarter brand
The Firestarter brand narrative is about crafting messages which spread of their own volition