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sensemaker™ website

Anthony Coundouris, Thinker

To support an open source community of consultants, Cognitive Edge invited Firestarter to rewrite the content for the corporate website. As part of the exercise, Firestarter developed the SenseMaker™ corporate ID as well as the website's look and feel.

To counter the complicated concept SenseMaker™, Firestarter designed the brand and site to be loud and simple, demystifying the brand’s meaning and software application using white space and large type.

The website was crafted in such a way to educate and encourage registration of a trail version of the software.

Written 24th Jul 2008

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Firestarter is an online marketing agency, providing digital and branding solutions. Servicing multinationals companies in Singapore and South East Asia, Firestarter provides business leaders avenues to reduce their cost of sales and increase customer engagement using the online space.

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