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forum websites
 Firestarter creates forums for consumer brands. A salesperson can only respond to a finite number of email requests and telephone enquiries every hour. However, if a salesperson shares advice in a forum rather than on the phone or email, their investment of time is leveraged across many prospects.
Advantages of a forum
- Timely response. With a forum, a question can be posted 24/7, with the likelihood someone from the community will try to answer it before a salesperson does.
- Record every conversation. Record, refine, and develop the conversation to improve online sales.
- Provide answers once. On email, you find yourself writing answers to the same question. Once posted in the forum, refer to it again and again.
- Get immediate feedback. It is easy to start discussion topics around the community, or products for sale. Invite discussions and ideas from the community.
- Answer fewer sales inquiries. Allow mavens (know-it-alls) or brand advocates from the community to contribute and reduce the workload of sales people
- Watch trends. Be guided by the conversation - as you would if your customers were in a room talking.
Build critical mass
Firestarter can implement online and offline initiatives to drive registration. These include:
Email. Mass email campaign to invite customers to join the forum. More
Offline. Sell the forum as an alternative contact point through voice mail, hold messages and email sign offs.
On-page promotions. Offer giveaways and competitions to encourage registration.
SEM. Search marketing campaign to draw traffic to a forum. More
Forum moderators
Firestarter can connect clients with public relations firms with the digital credentials to moderate a forum. The PR practitioners develop the framework for dispute resolution and facilitate in the discussion daily.
Forum software
Firestarter can build forums using any kind of framework. These include vBulletin, phpBB and Invision Power Board. In addition Firestarter can highly customise the framework, create design templates and provide additional modules like blogs.
Written 5th Mar 2009
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Firestarter is an online marketing agency, providing digital and branding solutions. Servicing multinationals companies in Singapore and South East Asia, Firestarter provides business leaders avenues to reduce their cost of sales and increase customer engagement using the online space.
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social media training .
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social media training
Training for online marketers, social media moderators and PR professionals |
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social media marketing .
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social media marketing
“I’ve built the site – but where are the people?”. |
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branding .
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branding
Branding is science and art. Science lends the methodology to approach branding. Art is the sensitivity to logo design, colour, typography and unity. |
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website design .
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website design
Firestarter use online research to laser-guide website development. Repetition or following the market, is no guarantee of future success. |
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e-commerce websites .
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e-commerce websites
E-commerce websites have additional needs compared to standard corporate websites. Their metrics and objectives are different. |
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forum websites .
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forum websites
Firestarter create forums for consumer companies with a one-to-many business model. |
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widgets and gadgets .
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widgets and gadgets
Sometimes called a widget, a gadget provides a means to repurpose content to create new types of value for an audience. |
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email marketing .
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email marketing
Effective email marketing is achieved by identifying key variables of subject line, call-to-action, landing page content and email sending schedule. |
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seo .
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SEO
Firestarter can provide an SEO checklist, covering keywords, keyword density, image optimisation and link building. |
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sem .
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SEM
Search engine marketing is imperative for building an online brand. The presence or non-presence of the brand on page one shapes first impressions. |
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video podcasts .
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video podcasts
Email, website copy and written proposals are not as influential as meeting face-to-face through video podcast. |
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