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amex 10 times portal

Anthony Coundouris, Thinker

American Express approached Firestarter to build a website to showcase merchants in Singapore. Cardmembers can browse content according to brand, category or tags.

The website empowers American Express to build promotions around different merchants, and showcase advertising, video and maps. In addition, the website has a mobile version, optimised for iPhone users to browse the site on the go.

A Twitter account is linked to the site to convey news on their principal partner, ION.

Written 17th Aug 2009

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Firestarter is an online marketing agency, providing digital and branding solutions. Servicing multinationals companies in Singapore and South East Asia, Firestarter provides business leaders avenues to reduce their cost of sales and increase customer engagement using the online space.

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