Open for breakfast, brunch, lunch, dinner, Boomarang captures the best of Australian cuisine and alfresco dining.
To communicate these values to online consumers, Firestarter proposed a solution with unique URLs and a photosharing widget for visitors to embed on their blogs. Inspiration for the website's architecture was borrowed from photo blogging sites, where photographs are pivotal to the communication.
Key functions for the new restaurant website included permitting customers to provide immediate comments, invite friends to share a meal together, and a Twitter feed for live match times.
A content management system and integrated social media wires meant events, media news, photos and video could be published once, and simultaneously shared through multiple channels.
Written 17th Aug 2009
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