The mark ‘created by firestarter’ is a guarantee that the very best product was produced.

To wear the label, Firestarter apply nine digital practices.

1. Creative thinking. While Firestarter are digitally-focused, integration of digital with other channels is essential. Firestarter have an eye for detail, and maintain the creative integrity of work handed to them by other Agencies. Project managers are creatively trained in grid layout and typography.
2. Superior production processes. Proprietary production processes covering wireframing, functional specifications and user assessment testing, have been optimized especially for environments which involve many stakeholders and contributing agencies.
3. Social media wires. Best practices to take advantage of community engagement and repurposing content within different social media networks.
4. Out-bound digital marketing. Theories and strategies to improve email marketing, viral marketing and search engine optimization.
5. Knowledge centre. A publically available blog where all Firestarter staff publish research, discoveries, and new ideas daily. The content is for the benefit of clients and the agency to share new innovations and trends such as widgets, Facebook and YouTube channels. Follow us on Twitter and receive links to insights as they are published.
6. Audio casts. Each month Firestarter invite clients and experts to participate in an audiocast broadcast globally through iTunes. Called Digital Marketing Asia, it is one of a kind, covering digital trends, best practices and developments in Asia.
7. Weekly client service training. Internally Firestarter conduct a weekly roundtable discussion to cross pollinate ideas and improve the quality of work for clients.
8. Web analytics. Firestarter are able to read and make strategic recommendations based on results.
9. Client training. Guest speaking and social media training at client offices to improve awareness of social media, SEO, content management system, web analytics, production and new kinds of digital media